What must happen next – Zune – the platform
Microsoft has created a truly great media multimedia device in the Zune. It exceeds the media capabilities and quality of the classic touch versions of the IPod but there’s a problem and Apple and others have already figured it out while Microsoft has not:
The days of the media player are as dead as the Sony Walkman.
The iPod Touch, droid, and iPhone are all platforms that support gaming, GPS, internet, and communications (of all types). In the meantime, Microsoft is still supporting Windows, Windows Mobile, xBox and Zune as seperate but connected platforms.
What it needs to do to dominate is consolidate these sperate platforms into a unified vision and brand that works seemlessly with Windows, Linux and Mac.
Zune while far superior in ergonomic design, display quality, and software integration with Windows can’t compete with the smart mobile devices available today. Windows Mobile 6.5 is a huge disappointment and devices like the droid skyrocket and surpass their sales in mere weeks of launch. Why is this? Some aspect is hype but the deep reason is functionality. Within weeks of launch there are nearly twenty thousand (20,000) applications for droid. Zune HD – Launched in late summer and still there are less than 12 – That’s TWELVE.
DUH
Want to win?
By next July here’s what Zune has to do and by the end of 2010 you’ll have real marketshare:
- Kill Windows Mobile 7.0 NOW
- Leverage Microsoft brand recognition and create a unified marketing direction for consumer portable devices
- Seemless integrate this device with Windows Media Center on xBox and Windows 7
- Provide a compelling Mac experience
- 3G Phone capability AND skype
- Improve the browser
- Put an application store on Zune
- Support Java and .Net development for applications
- Make it easy to choose
- Keep all the great stuff you have now
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